Tuesday, August 10, 2004

Surge of interest in Kerry propels DNC convention ratings

Helena IR.com
NEW YORK (AP) Based on television ratings, Americans were more interested in what John Kerry had to say in his nomination acceptance speech than they were for Al Gore in 2000.

An estimated 24.4 million viewers watched Kerry's speech on the six biggest networks Thursday night, compared to 21.1 million people who saw Gore four years earlier, Nielsen Media Research reported on Friday.

Despite Thursday's surge of interest, the overall television rating for the four-day Democratic convention was the lowest it had been since Nielsen began keeping records in 1960.

The ratings also reflected the continued erosion in ABC, CBS and NBC's news audience for big events compared to the cable news networks.

Nearly three million fewer viewers watched the convention's final night on those three networks than did in 2000.